THE ALIGNMENT PROCESS®
For when you’re ready to stop operating from survival and come back into alignment with who you really are.
There comes a moment when the identity you built to survive stops working.
Sometimes it’s loud, burnout, a breakdown, or a health wake-up call that forces you to stop.
Other times it’s quieter. What you’ve built or how you’ve been living no longer fits, and you’re questioning who you are and what’s next.
Or maybe you know what you want, but something keeps getting in the way. The same patterns, fears, or ways of operating are keeping you stuck.
I call this moment The Wall.
Not a failure. An invitation.
My work begins when you decide to answer it.
If you’ve reached The Wall, let’s talk.
Hi, I’m Tiffiny
Through The Alignment Process®, I help you move through The Wall, release what’s keeping you stuck and reconnect with who you truly are so you can create what comes next from a different foundation. From soul, not survival.
For 20 years, I worked with founders, entrepreneurs and creatives, helping them build businesses and brands and navigate periods of growth and transformation.
Today, I still work with high-achieving clients, but at a deeper level. They’ve reached a point where they know they can’t keep doing things in the same way, and they’re ready to look beneath the surface.
My own Wall came after years of running on fight or flight, measuring my worth through output, and repeatedly burning out until my body finally said no. What followed was a breakdown, hospitalisation, and years of searching for answers.
What I came to understand was that this wasn’t simply a strategy or mindset problem. It was a system that had been running in survival mode for too long, driving the same patterns, reactions and cycles no matter how much I tried to change.
That journey led me to a much deeper understanding of the nervous system, how the body holds on to the past, and how the identities we live from are shaped through adaptation and conditioning to help us cope, belong, achieve and stay safe. This became the foundation of The Alignment Process®.
My work draws on a First-Class BSc in Psychology, Root Cause Therapy, ICF-accredited Transformational Coaching, somatic and trauma-informed approaches, Soul Plan™, and NLP.
More than anything, I can see the thread running through your experience and connect the dots in a way that helps everything begin to make sense, so we can release what’s no longer serving you and create space for what’s possible in the next chapter of your life and work.
The Alignment Process®
Reset
Create space to see clearly
We slow things down so you can understand what’s been shaping your experience beneath the surface, mentally, emotionally, physically, and begin to see what’s really going on.
Realign
Reconnect with who you really are
We release the emotional imprints, unconscious beliefs, conditioning and protective patterns that have been shaping how you think, feel and respond, allowing you to reconnect with who you really are beneath them.
Rebuild
Shape what comes next
We integrate what has shifted, explore what’s next and begin creating the next chapter of your life and work from who you truly are, rather than the identity you built to survive.
Work Together
However you reach The Wall, I’ll meet you exactly where you are. There are different ways to work together, depending on what you need and the depth of support you’re looking for.
Alignment Session
Something needs to shift.
For when you’re stuck in a pattern you can’t seem to break, struggling with a specific challenge, or there’s something in your life or work you know needs to change.
A two-hour deep dive to understand what’s really shaping your experience beneath the surface and create the shift that’s most needed right now.
Alignment Partnership
For when you’re ready to change the foundation from which you live, lead and create.
A bespoke private partnership to help you understand and release the deeper patterns and conditioning that have been shaping your experience, reconnect with who you truly are, and create what comes next from alignment rather than survival.
Ibiza Immersives
For when you need space away from everything to fully immerse yourself in the work.
Uninterrupted space to think clearly, feel fully, and decide what comes next, supported by the nature and rhythm of the island.
Not a retreat. A turning point.
Soul Plan™
You’re questioning who you are or what’s next.
For when you’re at a crossroads, navigating change, or looking for deeper clarity about yourself, your purpose and direction.
A 90-minute deep dive into your unique blueprint to help you understand yourself more deeply and gain greater clarity about the path ahead.
This work is for you if…
You feel overwhelmed, burnt out, or like there’s a constant underlying pressure that never fully switches off
You’ve been overriding yourself for so long that your body or mind is starting to push back
You keep finding yourself in the same patterns and cycles, despite knowing something needs to change
You already know something needs to change, but you keep trying to think your way through it
You know what no longer fits, but you can’t clearly see what comes next
You know what you want, but something keeps getting in the way, and you can’t seem to move towards it
You can feel that the way you’ve been operating has reached its limit and can no longer take you where you want to go next
You have a sense that there is more to you, and more you want to create, than your current way of living is allowing you to access
You’re not afraid of change. You’re afraid of living a life that no longer reflects who you truly are
What to expect:
We work with what has been shaping your experience beneath the surface: the survival identities, emotional imprints, unconscious beliefs and conditioning that influence how you think, feel, relate, make decisions and experience your life.
As those patterns begin to release, the pressure starts to lift. Your nervous system begins to settle, the noise quietens, and you begin responding to life from a different place. Decisions become clearer, the internal conflict softens, and you begin to recognise yourself again.
As this work unfolds, you may begin to experience:
Greater clarity about who you are, what matters most, what you truly want and what comes next
A quieter mind and a stronger sense of self-trust, so decisions no longer feel like an internal battle
Freedom from the survival identities, patterns and conditioning that have been keeping you stuck
A nervous system that feels safer, steadier and better able to respond to life’s challenges
More presence, energy and capacity to express who you really are
A way of living, leading and creating that no longer relies on force, urgency or survival
This work isn’t about becoming someone new. It’s about reconnecting with who you are beneath everything you’ve had to become in order to survive, so you can begin living in alignment with who you truly are.
Not sure where to start?
If you recognise yourself somewhere in this work but you’re not sure where to begin, you’re welcome to book a complimentary 30-minute consultation or email hello@tiffinyfrances.com.
Not ready to work together?
You can begin exploring the ideas behind this work.
From Soul, Not Survival
A publication exploring identity, survival, The Wall and what becomes possible when we begin living in alignment with who we really are.
Foundations of Alignment
A free introduction to the core ideas behind The Alignment Process®, with practical teachings, reflections and tools to help you understand what’s been shaping your experience and begin applying the work to your own life.
The 7-Minute Guided Reset
A short guided practice to help you interrupt the autopilot, slow down and reconnect with yourself.
Speaking, Writing & Conversations
For podcasts, conversations, curated discussions, workshops, events, and speaking opportunities.
What my clients say:
“I have worked with Tiffiny for 9 years. Her impact has transcended both my business interests and the development of my personal brand. She has helped me set up and create three new businesses whilst contributing to all major strategy, marketing and business decisions. I wouldn’t hesitate to recommend Tiffiny to anyone looking for support and know-how when it comes to creating their business and personal brand.”
Martin Newman, The Consumer Champion and Founder of The Customer First Group
“Tiff helped untangle and arrange concepts and ideas, create a plan for the future and allow me to step back and see more clearly what needed to be prioritised. Tiff’s extensive knowledge and experience make her the ideal support for anyone looking to improve themselves personally or professionally.“
Leya Tanit, Founder and CEO, Pineapple Support
Despite the awareness I thought I already had, the sessions brought a much deeper level of clarity on what’s actually been holding me back. It connected things in a way I couldn’t fully see on my own. I’ve felt a real shift in my confidence and self-trust. I’m not overthinking in the same way anymore, I feel clearer and more grounded in how I respond. More than just insight, it’s actually helped me move through my current challenges differently.”
Alma Lozynska, Founder, Rewire From The Root
‘I had the privilege of working with Tiff in 2023. Her guidance and expertise were invaluable in helping me navigate the challenges of growing my business. She is knowledgeable, and thanks to her insights and personalised approach, I was able to figure out what I wanted my future self and business to look like.”
Jade Hildreth, Founder and CEO, Dancing Leopard
“I have never been so thankful to have Tiffiny in my life. She has supported me in more ways than I could have ever imagined. Each session feels like a creative adventure, where we uncover new pathways, delving into the heart and soul of what I really want to achieve. Being in the presence of Tiff allows you to think big, think brave & be reminded of how powerful you really are. She has so much knowledge and wisdom to share. It feels like a solid partnership that I couldn't be without.”
Emma Martin, Entrepreneur